When I was hired at Healthegy the company name wasn’t Healthegy, they were called IBF Conferences.  Shortly after I was hired the company changed it’s strategy and branding as well, I played a big roll in this process.  I helped keep consistent branding across multiple platforms and built a “Branding Bible” with guidelines on how to use the NEW logo.  Healthegy is a conference/media production company that produced for Healthcare innovators and investors in the following fields: Ophthalmology (OIS), Digital Healthcare (DHIS) and Medical Technology (Medtech Conference); they were also venturing in other areas of healthcare.

At Healthegy is was involved in a variety of different projects and mediums.  I was hired as a Graphic Designer and left a Digital Marketing Coordinator.

My tasks included:

• Print Production: Event Workbooks, Rack-Cards, Business Cards, Event Signage, Event Stage Backdrops, Promotional Mail-Outs, Event Give-Aways, Custom Notebooks, Event Badges, Sponsorship Proposals (<– Example of Digital & Print) and more…
• Digital Event Media: Digital Signage for events & presentations (via Prezi & PowerPoint)
• Web Updates: Used WordPress to update event info (Agendas, Sponsorship Info, etc.), Published weekly content via various online platforms – Weekly content included: Articles & Article Imagery, Podcasts and Videos.
• Weekly Email Newsletter Production: Used MailChimp and other platforms to design and publish 3 newsletters every week.
• Web Traffic Analysis: Used Google Analytics to analyze and divide up traffic for marketing media partners, created weekly reports for the Healthegy team to view traffic on weekly media, and more…
• Social Media Production: Used Buffer to schedule weekly content and promotional content.  Helped build and strategize the department they use today.  Ensured Healthegy’s “voice” was consistent across the board.  Used Python coding to help boost Twitter accounts.  Utilized LinkedIn & Facebook Paid advertisements to promote content and upcoming events.

Here is a testimonial from an attendee about my Badge Design for Healthegy’s Payer+Provider Venture Summit:

Here are some samples of work I created for Healthegy:

Healthegy Office Door Signage

Healthegy Office Sign

Healthegy Business Card Branding

Healthegy Business Card Branding

Branding Consistency on ALL Channels – Ex: Twitter

Healthegy Small Logo for different uses – Ex: Mint Tin

Healthegy Branded Table Skirt with Conference Rack-Cards & other Branded Materials

Healthegy Conference Rack-Cards

Full Custom OIS Notebook – Paper-stock & inside pages fully customized for Healthegy’s OIS Event

My First Custom Workbook Working at Healthegy for OIS@ASCRS 2015 – Front

My First Custom Workbook Working at Healthegy for OIS@ASCRS 2015 – Back

My Second Custom Workbook & Forth Badge Working at Healthegy for OIS@AAO 2015

2016’s Consistent Branding for ALL OIS Events That Year – Missing OIS@AAO Workbook

Healthegy’s OIS@AAO Registration Signage

Digital Signage for Healthegy’s OIS Event – Multiple sizes & screens were also created for the event

Digital Signage & OIS Companies to Watch was also created for Healthegy

Digital Signage for OIS@ASCRS in action for the award ceremony

X-Frame Signage for OIS@ASCRS getting ready to be put into place in New Orleans

X-Frame Signage for OIS Media at OIS@AAO in Chicago

The Healthegy Team Badges & Inside of Badge from the Payer Provider Venture Summit 2015

Stage Backdrop for Healthegy’s Digital Healthcare Innovation Summit in Boston

Digital Signage/PowerPoint Presentations were designed for Healthegy’s “DHIS” in Boston

Digital Signage/PowerPoint Presentations were designed for Healthegy’s “DHIS” in Boston

OIS Branding for multiple events in 2016 – Digital AD for OIS@AAO in Chicago

OIS Branding for multiple events in 2016 – Digital AD for OIS@ASRS in San Francisco

OIS Branding for multiple events in 2016 – Digital AD for OIS@ESCRS in Copenhagen

OIS Branding in 2016 – Used for OIS@AAO post-conference media

OIS Branding in 2016 – Used for OIS@ASRS post-conference media

OIS Companies to Watch Logo & Digital AD created for Healthegy

OIS Social Media/YouTube Cover Art – Created at different sizes to look best on every platform

Healthegy’s Medtech Conference Digital AD for 2017

Healthegy’s Medtech Conference 2016 Post-Conference Media Digital AD

Healthegy’s Digital Healthcare Innovation Summit 2016 Post-Conference Media Digital AD

Healthegy’s OIS Monthly Eye on 5 Logo & Digital AD Created for Healthegy

Healthegy’s OIS Weekly Article Art

Healthegy’s OIS Newsletter Digital AD