Print + Media Production

When I was hired at Healthegy the company name wasn’t Healthegy, they were called IBF Conferences.  Shortly after I was hired the company changed it’s strategy and branding as well, I played a big roll in this process.  I helped keep consistent branding across multiple platforms and built a “Branding Bible” with guidelines on how to use the NEW logo.  Healthegy is a conference/media production company that produced for Healthcare innovators and investors in the following fields: Ophthalmology (OIS), Digital Healthcare (DHIS) and Medical Technology (Medtech Conference); they were also venturing in other areas of healthcare.

At Healthegy is was involved in a variety of different projects and mediums.  I was hired as a Graphic Designer and left a Digital Marketing Coordinator.

My tasks included:

  • Print Production: Event Workbooks, Rack-Cards, Business Cards, Event Signage, Event Stage Backdrops, Promotional Mail-Outs, Event Give-Aways, Custom Notebooks, Event Badges, Sponsorship Proposals (<– Example of Digital & Print) and more…
  • Digital Event Media: Digital Signage for events & presentations (via Prezi & PowerPoint)
  • Web Updates: Used WordPress to update event info (Agendas, Sponsorship Info, etc.), Published weekly content via various online platforms – Weekly content included: Articles & Article Imagery, Podcasts and Videos.
  • Weekly Email Newsletter Production: Used MailChimp and other platforms to design and publish 3 newsletters every week.
  • Web Traffic Analysis: Used Google Analytics to analyze and divide up traffic for marketing media partners, created weekly reports for the Healthegy team to view traffic on weekly media, and more…
  • Social Media Production: Used Buffer to schedule weekly content and promotional content.  Helped build and strategize the department they use today.  Ensured Healthegy’s “voice” was consistent across the board.  Used Python coding to help boost Twitter accounts.  Utilized LinkedIn & Facebook Paid advertisements to promote content and upcoming events.

Here is a testimonial from an attendee about my Badge Design for Healthegy’s Payer+Provider Venture Summit:

Here are some samples of work I created for Healthegy: