I was asked to redesign a logo for a fashion boutique. Their original logo was very hard to read and felt a bit too busy (see original logo below). The client explained to me that the logo was to showcase the glitz and glamour of the fashion industry. She also mentioned that she wanted to include the colors pink, burgundy and gold. At first I thought this was a bizarre color pallet, but soon realized they actually worked together to create an almost royal feel. Very pleased with the final logo, I proceeded to create a Branding Style Guide for the customer to ensure her branding is consistent on every platform.

Old Logo:

New Logo: