John Lewis Christmas Ad | A Mix of Hand Motion Animation Converted into Stop Motion

This could have been produced using standard animation, but the creative team said the hell with that lets go all out! For a much more complex and time-consuming hybrid of hand-drawn animation converted into stop motion animation. The work they put into this is insane! Everything in the background was made in real life not drawn or 3D rendered!!

Amazing work!

Check out behind the scenes below
http://www.itsnicethat.com/articles/making-of-bear-and-hare